Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology improve marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Role Purpose: The Senior Analyst will report to a Director. The Senior Analyst will assist us in using in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytics solutions that address business issues.

Responsibilities:

• Perform advanced analytics tasks, including but not limited to:
• – Data Analysis and Mining- Campaign performance reporting
• Audience file development
• Customer profiling
• Predictive models
• Segmentation analysis
• You will assist us in helping to determine quantitative methods for solving client issues
• You will assist us in helping present ideas and findings to clients
• You will assist in evaluation and improvement of current processes
• You will help create best practices, case studies and training class materials

Qualifications

• Strong SQL skills required; Teradata experience a plus
• Very strong Excel skills required
• Experience with Tableau preferred
• Discover hidden insights or patterns through advanced data mining techniques on un-structured business problems
• Ability to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs – Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
• 2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts – Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems
• 2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems

Other: Bachelor’s Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years’ experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferred

• Contribute to innovation, process improvement, standardization

This role is remote-friendly.

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.