The Marketing & Events Specialist at Lightcast will be a dynamic professional responsible for planning, organizing, and executing marketing events that promote Lightcast’s brand, products, and services to its target audience. This role requires a blend of creativity, organizational skills, and a proactive approach to assist in managing all aspects of event planning and marketing strategies, from conceptualization to execution. Collaborating closely with other departments, stakeholders, and external partners, the coordinator ensures that each event and marketing initiative aligns with Lightcast’s objectives.
Key Responsibilities:
Assist in developing and implementing comprehensive marketing strategies to create both brand awareness and revenue.
Play a role in planning and executing all logistics related to events, including collateral, shipping, and attendee registration.
Help design and produce marketing materials to support event promotion.
Oversee social media efforts and online presence to enhance audience engagement and promote events.
Analyze HR Tech market trends, understand buyer personas and their specific needs and capture competitor insights.
Evaluate the success of each marketing campaign and event, using analytics to understand what was successful and identify areas of opportunity.
Requirements and Skills:
Proficiency in Google Suite and social media channels (Twitter, Instagram, LinkedIn, Facebook).
Excellent organizational skills with outstanding attention to detail.
Strong communication skills, both verbal and written.
Ability to work under pressure and manage multiple tasks simultaneously.
Willingness to travel as needed for events.
Education
Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
At least 1 year of experience in marketing and/or events, including internships.
Lightcast is a global leader in labor market insights with headquarters in Moscow (ID) with offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities. Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Lightcast has always been, and always will be, committed to diversity, equity and inclusion. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
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